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    Snappy Towels Helps Stand Up Paddle Board (SUP) Racer Save the Ocean & Compete Internationally

    Snappy Towels Helps Stand Up Paddle Board (SUP) Racer Save the Ocean & Compete Internationally

    May 9, 2016. Toronto, Ontario.  Snappy Towels Inc (http://SnappyTowels.com/) is proud to announce our partnership with stand up paddle board (SUP) racer, Brandon Lourie of Ottawa, Ontario. We’re helping Brandon realize his dream of going international as a racer and his mission to support ocean conservation efforts. Brandon is currently raising money for a 220 km race in The Netherlands this September. Half of the money he raises through his GoFundMe campaign will be donated to The Sea Shepherd Conservation Society, an international non-profit, marine wildlife conservation organization. For every donation of $100 or more, the donor will receive a free Snappy Towel Swim & Travel Towel.


    Stand up paddle board (SUP) racer, Bandon Lourie of Ottawa, Ontario

    Brandon was born and raised in Wasaga Beach, Ontario, and remembers watching wind surfers and wave surfers (collectively known as water men and water women) from his family home overlooking the water. At age 10 he caught his first wave.

    “I flew out west one summer to visit my uncle in Duncan, BC. He took me to Tofino where I surfed for the first time. I was hooked!” says Brandon . At age 16, Brandon and his uncle toured up western Canada on a windsurfing trip through Yukon, Alaska and the arctic circle.

    As an avid windsurfer and kite surfer for the past 15 years, Brandon saw stand up paddle boarding develop as a sport into what is now the fastest-growing sport in the world. He knew that other watermen were training on SUPs during times of low wind or low waves. But it was on his honeymoon to Peru in 2011 where he was surprised to see how popular wave-riding was on stand up paddle boards. He tried SUPing for the first time and loved it.

    Stand up paddle boarder Brandon Lourie at the beach

    The following year on a visit to India, Brandon paddled an inspiring 200 km down the Ganges River. He began SUP racing two years ago, competing in local Ontario events. In 2016 Brandon has decided to take his racing international and plans to compete in The 11 City Tour, a 220 km continuous race in The Netherlands that sees paddlers going non-stop day and night. He trains every day, and just returned from an event in South Carolina.

    Stand up paddle board (SUP) with sponsor logos

    Wherever he goes, Brandon is just as passionate about ocean conservation as he is about water sports. “As watermen we need to protect the water we are in,” says Brandon . “It’s more than just water quality, it’s a matter of survival for all of us. Ocean life is the foundation of so many ecosystems that we depend on.” His stand up paddle board is proudly emblazoned with the Sea Shepherd logo, helping prompt discussions of the need for ocean conservation efforts with other watermen and SUP racers.

    His board also displays the logo for Snappy Towels, a new kind of wearable sports towel. “I love the towel! It’s an essential part of my SUP gear now,”  says Brandon . “I’m always rushing in the morning to get in and out of my wetsuit. My Snappy Towel saves me 5 minutes because I can just snap it on and change without wrestling to keep a towel or blanket on while changing by my truck. It’s never been so easy to get out of my wetsuit. That extra 5 minutes in the water is precious time.”

    Brandon Lourie, Stand up paddle board (SUP) racer, Ontario

    For every donation of $100 or more given to Brandon's GoFundMe campaign, the donor will receive a free Snappy Towels Swim & Travel Towel



    Media Contact: Dan Wood, President, Snappy Towels Inc. 1-416-803-7932

    Support Brandon’s GoFundMe campaign here: https://www.gofundme.com/c5x29sbz
    Learn more about
    Snappy Towels: http://snappytowels.com/
    Sea Shepherd Conservation Society: http://www.seashepherd.org/
    The 11 City Tour: http://sup11citytour.com/

    Snappy Towels Inc Partners with Lifesaving Society in Support of Water Safety Program

    Snappy Towels Inc Partners with Lifesaving Society in Support of Water Safety Program


    26 August, 2015

    Snappy Towels Inc Partners with Lifesaving Society in Support of Water Safety Program


    Toronto, Ontario - Snappy Towels Inc, a promotional towel supplier, is proud to announce its partnership with the Lifesaving Society of Ontario. Snappy Towels Inc has been selected as the supplier of specially branded swim towels, which are being sold by the Lifesaving Society in support of their Swim To Survive Plus program. Swim To Survive Plus is a water safety education and drowning prevention program taught in Canadian schools to children in seventh grade. Each towel sold raises enough money to train another child.

    “As a company that promotes and celebrates the enjoyment of water, the Lifesaving Society was a natural partnership for us,” said Dan Wood, President of Snappy Towels, Inc. “I know from my time as a lifeguard that drowning is the leading cause of accidental death for children under age 5, the second-leading cause of accidental death for kids ages 5 to 10, and remains the third leading cause of accidental death among adults. Partnering with the Lifesaving Society is a way for us to actually help save lives, and furthers our own mission of making swimming more fun for all.”

    “Lifesaving Society Ontario has been looking for a product to fundraise for its Swim to Survive program, a water safety survival training program for all children,” says Kelly Manoukas, Fund Developer with Lifesaving Society Ontario. “We decided to go with Snappy Towels because they offer something different other than a regular beach towel.  Partnering  with Snappy Towels Inc. provides us with a great quality towel that is not only wearable, colourful, but fun, too.  It can be used by all ages. Most importantly, for every Lifesaving Society Snappy Towel™ sold, one child receives the Swim to Survive+  (Plus) program, and furthers our mission to prevent drowning and water-related injury in Ontario.”

    Specially branded Lifesaving Society Snappy Towels can be purchased directly through the Lifesaving Society of Canada website, www.lifesavingsociety.com, or at one of many Lifesaving Society events and lifesaving sport competitions.

    Lifeguard towel: Lifesaving Society Snappy TowelAbout Snappy Towels™

    A Snappy Towel™ is a unique swimming towel that has snaps, allowing the towel to be worn in many different ways. Snappy Towels are currently available in 100% Cotton and a unique waffle-weave microfiber towel, the most compact, portable and rugged Snappy Towel available. Snappy Towels-branded towels are available through SnappyTowels.com and select retailers. Un-branded customizable Snappy Towels are available to the promotional products industry through select promotional products distributors and brand agencies.

    The Snappy Towel™ is patent-pending in the USA and internationally.

    About Snappy Towels Inc

    Snappy Towels Inc. is a manufacturer and supplier of unique swim and beach towels and accessories. Our mission is to make enjoying the water even more fun, through quality products that enhance life at the pool, beach and beyond. To learn more, visit SnappyTowels.com.

    About Lifesaving Society

    The Lifesaving Society is Canada's lifeguarding expert, a full-service provider of programs, products and services designed to prevent drowning. We prevent drowning and water-related injury through our training programs, public education, aquatic safety management services, drowning research and lifesaving sport. To learn more, visit www.LifesavingSociety.com.


    Media Contact Information

    Dan Wood
    President, Snappy Towels Inc.

    ASI# 88010

    Download this Press Release in PDF Format here